Our general approach to communication for development starts by recognising that the origin of the word “communication” comes from Latin “communis facere”, meaning working together, joining efforts. Thus communication means to “share with” and must always be seen as a trust building process concerning people, not just as a technique concerning communication tools. So far we may understand why social marketing techniques have often failed to produce the expected results.
We apply these lessons when dealing with media and with institutional communication as well. It’s always a two way flow to be relevant and the simple transfer of information and knowledge from a recognised source is rarely the case in today world.
ARS Progetti has a wide know how and experience in the different areas which normally go within the Communication sector, such as: