Culture, Cultural Heritage, Tourism, Architecture, Governance, Education and Training, Cultural development, Economic and social development, Communication, Monitoring and evaluation, Urban Plannning, Infrastructure Engineering
credits: DaiWebStudio







Dissemination and promotion of the Roadmap of the Central American Customs Union (2015-2024), the Trade Facilitation Strategy, with a focus on coordinated border management and competitiveness, including the Agreement on WTO Trade Facilitation


Sector:
Governance, Justice & Human rights, Social & Economic Development
Communication
Area: Latin America and the Caribbean
Country: Guatemala
Period: 2019-2021
Client: SIECA
Amount: € 500.000

The general objective of the Central American Regional Economic Integration Project (INTEC), strand 1, of which this contract is a part, is to "Reduce regional obstacles to competitiveness and diversification in Central America, by facilitating Trade and increasing the capacity to market goods and services.

The expected results establish that "the regional regulatory framework for trade is up to date and the national regulatory frameworks linked to trade are more harmonized and aligned with the commitments of the Road Map for the Central American Customs Union and the Agreement on the WTO Trade Facilitation, and they are better known to the main stakeholders.

The action of this specific project is framed in the Communication Strategy and Plan of the INTEC project.

The specific objectives of the INTEC Communication Strategy and Plan are as follows:

  1. Disseminate information relating to the execution and results of the INTEC project to the internal public.
  2. Communicate, inform and sensitize target audiences in the region on the Association Agreement between the European Union and Central America, the Road Map of the Central American Customs Union, the Central American Strategy for the Trade Facilitation and Competitiveness with an emphasis on coordinated border management, including the WTO Agreement on Trade Facilitation.
  3. Prepare articles and awareness actions in the fields of the Project in accordance with the planned activities.


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