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Enhancement of environmental awareness within the Lesotho Highlands Water Project


Sector:
Communication

Area: Subsaharan Africa
Country: Lesotho
Period: 1997-1999
Client: Lesotho Highlands Development Authority
Amount:

The project aimed at improving environmental awareness of the rural populations affected by the Lesotho Highlands Water Project. The joint-venture group selected for implementing the project was headed by our firm, and had to provide technical assistance on a long-term basis. Specific objectives of the project are the following: • Analysis of existing environmental problems and potential threats; • Identification of target groups; • Implementation of effective environmental awareness communication methodologies for targeted groups; • Development and implementation of a general plan for environmental awareness and government staff training; • Preparation of audio-visual material; • Evaluation and formulation of a set of recommendations and proposals for the development of future initiatives.



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