Culture, Cultural Heritage, Tourism, Architecture, Governance, Education and Training, Cultural development, Economic and social development, Communication, Monitoring and evaluation, Urban Plannning, Infrastructure Engineering
credits: DaiWebStudio







Programme for Culture and Tourism Integration, Bahia


Sector:
Cultural Tourism

Area: Latin America and the Caribbean
Country: Brazil
Period: 2007-2008
Client: IADB - Italian Trust Fund
Amount: € 147.000

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Technical assistance to the Ministry of Culture and to the Ministry of Tourism in order to study and develop a strategy and action plan for an integrated development of Cultural Industry and Cultural Tourism in the area of Bahia de Todos los Santos to be financed by the IABD. Services included a detailed analysis of the present situation in the project area, identification of new integration opportunities among Cultural and Tourism Industry, and definition of an Action Plan including concrete priority projects for promoting cultural tourism development. Main objective of the project is an integrated development of tourism and cultural industry in Bahia, through cultural promotion and a diversification of tourist products.



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