The programme aims to strengthen the EU-South East Asia New Partnership and improve South East Asian partner countries' perception of the EU.The programme aims to:- Define and implement a coherent and pro-active regional information strategy for the ‘New Partnership’, based upon the three key messages, with tangible and measurable results;- Foster knowledge about the EU and EU-ASEAN relations in Asia, by targeting media, politicians, civil society, businesses, academics and other focus groups.- Develop a regional approach to information and communication through cooperation between the EC information services in different Delegations and at HQ and their South East Asian counterparts (in the ASEAN Secretariat) to their mutual benefit.- Support ASEAN’s integration efforts, in particular, by referring to EU own achievements in regional economic integration.
RELATED PROJECTS
Framework Contract “Culture and Information”